“Run It Like A Business” with Aubrey Bergauer

Arts organizations are currently trying to rebuild audiences, reclaim relevance, and confront centuries of systemic discrimination. This has been a great challenge, but there are solutions. Volumes of data, research, and case studies from the for-profit sector demonstrate how to achieve success across customer engagement, the user experience, digital content, new revenue streams, and brand relevance. Join us in welcoming Aubrey Bergauer to Heinz College, where she will share a sustainable plan for the success of nonprofits across the country: run it like a business.

Aubrey will elaborate on this theme in Hamburg Hall A301 from 12:30 to 1:50 PM on March 14, 2024. Students will have an opportunity to win a copy of her newest publication, Run It Like a Business (link to book purchase), during this event. Directly following, Aubrey will be available to sign books in the Heinz Rotunda from 2:00 to 3:00 PM in Hamburg Hall.

This event is made possible in part by generous support from the Sylvia & David Steiner Speaker Series.